World’s Worst Webinar Invitation

Posted by ToddS on Tuesday 19 February 2008

This morning I was reading through an invitation to a webinar and I thought… “WOW, this email is horrible!”.

Several issues that I saw:

  1. It said little to nothing about the speaker. “And why should I trust what this speaker has to say?“
  2. It said practically nothing about the topic of the webinar. “What it’s in it for me?“
  3. The sender actually compared herself to the speaker… and won. “Well, if you are better, then why bother listening to him?“
  4. You had to go to her website to get the webinar time, date and logon. “Don’t make me jump through hoops!“

Well, I probably won’t attend this webinar, but I definitely learned something from it.

::ToddS
DW Kickstart - Learn to build and market your own website

Posted in Marketing Your Website

2 Responses to “World’s Worst Webinar Invitation”

  1. Masa
    Wednesday 20 February 2008 2:17 am

    She just wanted your first name and email address I guess.

    But who wants to give the email address to this kind of people???

    First thing they need to learn is importance of “credibility”, I think…

  2. Pete V.
    Wednesday 20 February 2008 2:41 pm

    Todds,

    I recently received the following email trying to solicit my SEO business. This is a fairly common example of these emails which I receive fairly regularly. Can you speak into this topic of SEO for us, please. My belief is that unless it costs $20,000 or more, it is not real SEO. Is that an outdated belief? What about the gentleman being from India? I know we outsource a lot of IT work to India these days. Should that be a red flag here? On the other side of it, I did think he had a fairly good list of things we all can do to promote our own sites.

    ————————————————–
    Hi

    Let us introduce ourselves as leading internet marketing and seo consultants. We can give you some suggestions to rank higher in Google, Yahoo and MSN (the big three), to increase traffic and SALES on your website. We can do search engine optimization and internet marketing to get your website on first page of Google, Yahoo and MSN.

    We follow following SEO techniques:

    Onsite Optimization

    · Keyword Research and Selection
    · Titles tags Generation
    · Meta tags Optimization
    · ALT tags Optimization
    · Hyperlink Optimization
    · Sitemap Generation
    · XML Sitemap creation and submission in Google
    · Proper linking structure
    · W3C validation of homepage

    Offsite Optimization

    · Link popularity analysis
    · Link Generation by one way links.
    · Analysis and Reporting

    Some of recent rankings we achieved:
    Keyword: Prescription Sunglasses
    Number of Results: 628,000

    First Page: Google
    Keyword: Charlotte Web Design
    Number of Results: 11,300,000

    First Page: Google
    Keyword: Dating Software
    Number of Results: 6,660,000

    First Page: Google

    We also provide link building, social bookmarking and articles submission services.

    Let us know if you have any query.

    Reply to this email or call us for free consultation and recommendations.

    Warm Regards,
    (snipped)
    Sales Deptt.

    Address: (snipped), New Delhi-110013, India
    Toll Free: (snipped)

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