Tag Lines and Slogans

Posted by ToddS on Monday 18 February 2008

Recently I was asked my opinion about a new slogan someone had come up with for their company. While I did think it was very clever, I wasn’t sure that clever was the best approach.

Personally I believe some of the best slogans make sense even out of context. The slogan that always comes to mind for me is:

  • Federal Express - “When it absolutely, positively has to be there overnight.“

A few more to illustrate this:

  • Kentucky Fried Chicken - “Finger Licken Good.“
  • BMW - “The Ultimate Driving Machine.“
  • British Airways - “The world’s favourite airline.“
  • Burger King - “Have It Your Way.“

So if someone only saw your name and your slogan what would they be able to conclude from that alone.

::ToddS
DW Kickstart - Learn to build and market your own website

Posted in Marketing Your Website

2 Responses to “Tag Lines and Slogans”

  1. Peter V.
    Monday 18 February 2008 4:54 pm

    Hmm, so what does your email’s signature line say? I find it hard to create a fun sig that is fitting for all occasions. A companie’s slogan, or a website’s tagline is somewhat more focused. If you take your email’s sig past the basic name, phone, and website, etc., it seems you often get something more fitting for emails sent to your drinking buddies, and less apropriate for emails sent to your boss or clients. All that being said, you can find some real wisdom and truths in sigs.

    - Do onto others before they do onto you
    - Always work alone
    - Never return to the scene of the crime
    - Never admit anything
    - Never sell anything you steal
    - Never run unless chased, then only as far as the nearest vehicle.
    - Never take a knife to a gun fight
    - Never bury the bodies in your own backyard
    - Never steal in your own neighborhood
    - Never keep notes or create a papertrail
    - When writing down a phone number that you don’t want discovered, write the first 3 digits under the last four, use dollar signs, and make it look like a simple math problem. — Learned that from another man’s wife.

    - Pete

  2. ToddS
    Monday 18 February 2008 5:48 pm

    Peter V. - I’m noticing a disconcerting pattern in the theme of your email signatures. :)

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